> For the complete documentation index, see [llms.txt](https://docs.tipo.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tipo.io/tipo-auction/auction-rules-and-bidding-features/buy-now-price.md).

# Buy Now price

### ℹ️ What is Buy Now price?

The **Buy Now** **price** lets a customer instantly win an auction by paying a fixed price, without waiting for the auction to end.

It’s useful when you want to offer bidders a fast purchase option while still running an auction.

When a customer chooses the Buy Now price:

* The auction ends immediately
* That customer becomes the winner
* Other bidders can no longer place bids

### 🛠️ Set up Buy now price

In the Auction you are creating/ editing > find **Additional options**

* Turn on the **Buy now price** option
*  Enter the price amount
* Tick on the checkbox **Allow bidders to buy immediately without bidding** (optional)
* Click save after making changes

<figure><img src="/files/HzwGT3ZhUnJHomkA9dkl" alt=""><figcaption></figcaption></figure>

#### What Customers See on the Storefront

When a Buy now price is enabled:

* Customers see both:
  * **Current bid**
  * **Buy now price**
* Customers can choose to:
  * Keep bidding, or
  * Pay the Buy now price to win immediately

<figure><img src="/files/xm4lOj40lwmMo4mhFWqB" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/COlzO0dAIGmIaoed8MpK" alt=""><figcaption></figcaption></figure>

***

### ✅ How it works

* You set a **Buy now price** when creating the auction
* The auction starts and customers place bids
* A customer clicks **Buy now** (or equivalent button)
* If someone clicks it and completes the checkout:
  * The auction will end immediately.
  * The product will be sold to that customer at the Buy now price.
  * Other bidders will no longer be able to place bids.

Example:&#x20;

**Auction settings**

* Starting price: **$100**
* Bid increment: **$10**
* Buy now price: **$300**

**Bidding flow**

* Current bid reaches **$180**
* A customer clicks **Buy now $300**

**Result**

* Auction ends immediately
* Customer wins the auction for **$300**
* No further bids are allowed

<figure><img src="/files/mj7T9dNK2f9PO7YNSXmR" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/fXlY1LpuzchUlIovIJIJ" alt=""><figcaption></figcaption></figure>

***

**🙋 Still need support?**

If you still need help, please feel free to contact us at <hi@tipo.io>. We’ll be happy to assist you further.