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Search guides for Product Auction.

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    Buy Now price

    The Buy Now price lets a customer instantly win an auction by paying a fixed price, without waiting for the auction to end.

    It’s useful when you want to offer bidders a fast purchase option while still running an auction.

    When a customer chooses the Buy Now price:

    • The auction ends immediately
    • That customer becomes the winner
    • Other bidders can no longer place bids

    In the Auction you are creating/ editing > find Additional options

    • Turn on the Buy now price option
    • Enter the price amount
    • Tick on the checkbox Allow bidders to buy immediately without bidding (optional)
    • Click save after making changes

    When a Buy now price is enabled:

    • Customers see both:
      • Current bid
      • Buy now price
    • Customers can choose to:
      • Keep bidding, or
      • Pay the Buy now price to win immediately

    • You set a Buy now price when creating the auction
    • The auction starts and customers place bids
    • A customer clicks Buy now (or equivalent button)
    • If someone clicks it and completes the checkout:
      • The auction will end immediately.
      • The product will be sold to that customer at the Buy now price.
      • Other bidders will no longer be able to place bids.

    Example:

    Auction settings

    • Starting price: $100
    • Bid increment: $10
    • Buy now price: $300

    Bidding flow

    • Current bid reaches $180
    • A customer clicks Buy now $300

    Result

    • Auction ends immediately
    • Customer wins the auction for $300
    • No further bids are allowed

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