# Analytics & Performance Tracking

Use the **Analytics** section in the app Dashboard helps you quickly understand how your widgets are performing, including what customers click, what they add to cart, and what converts into sales.

<figure><img src="/files/OzBCw9Ex1yTiFRCraEaA" alt=""><figcaption></figcaption></figure>

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### 🗓️ Choose a date range (report period)

At the top of the page, select the time range (example: **Last 30 days**).

**Tip:** Use a shorter range (7 days) when testing changes. Use 30–90 days for trend checking.

<figure><img src="/files/7bUjTOpxsgQQO3ZPCktA" alt=""><figcaption></figcaption></figure>

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### ✅ Understand the summary metrics

You’ll see quick stats at the top:

* **Clicked products**\
  How many times shoppers clicked a product inside a Tipo widget.
* **Added products**\
  How many times shoppers added a product to cart from a Tipo widget.
* **Converted products**\
  How many of those add-to-cart actions turned into a completed order.
* **Total converted**\
  The revenue attributed to converted products from Tipo widgets.

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### 📈 Read the performance chart (Convert over time)

The chart helps you spot patterns across your selected date range.

* Hov*e*r over a date point to see the values for that day.
* Use it to compare performance before/after changes (design, layout, product rules, discounts, etc.).

**Example (how to use it):**\
If you changed your widget layout on Dec 18 and you see **Added products** increase on Dec 19–20, your change likely improved engagement.

<figure><img src="/files/D9KittdRpT8SfVdF2xB2" alt=""><figcaption></figcaption></figure>

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### 🔎 How to interpret results&#x20;

#### If **Clicked products is high** but **Added products is low**

* Your widget is interesting, but products may not be compelling.
* Try:
  * Better product matching (more relevant items)
  * Showing **Price** and **Add to cart button**
  * Using a different template (Carousel / Bundle / List)

#### If **Added products is high** but **Converted products is low**

* Shoppers add items but don’t finish checkout.
* Try:
  * Adding a small incentive (discount rules if available)
  * Promoting lower-priced add-ons (accessories, warranty, etc.)
  * Reducing friction (turn off variant select if it slows buying, where possible)

#### If **Total converted is $0**

It may mean:

* There were no completed orders from widget adds during this period, **or**
* Tracking is still warming up / not enough traffic yet

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**🙋 Still need support?**

If you still need help, please feel free to contact us at <hi@tipo.io>. We’ll be happy to assist you further.


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