Analytics & Performance Tracking
Use the Analytics section in the app Dashboard helps you quickly understand how your widgets are performing, including what customers click, what they add to cart, and what converts into sales.
🗓️ Choose a date range (report period)
Section titled “🗓️ Choose a date range (report period)”At the top of the page, select the time range (example: Last 30 days).
Tip: Use a shorter range (7 days) when testing changes. Use 30–90 days for trend checking.
✅ Understand the summary metrics
Section titled “✅ Understand the summary metrics”You’ll see quick stats at the top:
- Clicked products
How many times shoppers clicked a product inside a Tipo widget. - Added products
How many times shoppers added a product to cart from a Tipo widget. - Converted products
How many of those add-to-cart actions turned into a completed order. - Total converted
The revenue attributed to converted products from Tipo widgets.
📈 Read the performance chart (Convert over time)
Section titled “📈 Read the performance chart (Convert over time)”The chart helps you spot patterns across your selected date range.
- Hover over a date point to see the values for that day.
- Use it to compare performance before/after changes (design, layout, product rules, discounts, etc.).
Example (how to use it):
If you changed your widget layout on Dec 18 and you see Added products increase on Dec 19–20, your change likely improved engagement.
🔎 How to interpret results
Section titled “🔎 How to interpret results ”If Clicked products is high but Added products is low
Section titled “If Clicked products is high but Added products is low”- Your widget is interesting, but products may not be compelling.
- Try:
- Better product matching (more relevant items)
- Showing Price and Add to cart button
- Using a different template (Carousel / Bundle / List)
If Added products is high but Converted products is low
Section titled “If Added products is high but Converted products is low”- Shoppers add items but don’t finish checkout.
- Try:
- Adding a small incentive (discount rules if available)
- Promoting lower-priced add-ons (accessories, warranty, etc.)
- Reducing friction (turn off variant select if it slows buying, where possible)
If Total converted is $0
Section titled “If Total converted is $0”It may mean:
- There were no completed orders from widget adds during this period, or
- Tracking is still warming up / not enough traffic yet
🙋 Still need support?
If you still need help, please feel free to contact us at hi@tipo.io. We’ll be happy to assist you further.