# Targeting rules (where widget applies)

**Targeting** **rules** control where your widget will show.\
They help you decide if the widget should appear on all products or only on specific products, tags, or collections.

<figure><img src="https://3173367560-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRM5h2vtdtoVXQ1FbxweB%2Fuploads%2FaLTps68uRuMbAYF7pOpu%2F2025-12-19_17-44-05.png?alt=media&#x26;token=7d2ae16a-a29d-4140-bfbd-6e737ef6c051" alt=""><figcaption></figcaption></figure>

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### ℹ️ What does “Targeting” mean?

Think of targeting as:\
\&#xNAN;**“Which products should display this widget?”**

For example:

* Show this widget on **all products**
* Show this widget only on products in the **Shoes collection**
* Show this widget only on products with the **summer tag**

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### ℹ️ Target options explained

#### All products

The widget shows on every product that matches the widget placement.

Best for: stores that want one recommendation widget everywhere.

<figure><img src="https://3173367560-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRM5h2vtdtoVXQ1FbxweB%2Fuploads%2FS56JFFAxJ897wNyr6OXm%2F2025-12-19_17-45-35.png?alt=media&#x26;token=90afdd93-6bf6-4955-9dfb-5e2db1d276b3" alt=""><figcaption></figcaption></figure>

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#### Specific products

The widget shows only on products you select.

Best for: high-priority products, bestsellers, or special campaigns.

<figure><img src="https://3173367560-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRM5h2vtdtoVXQ1FbxweB%2Fuploads%2FUeZ9fUEAufNcR1Yyw5y2%2F2025-12-19_17-46-26.png?alt=media&#x26;token=2514b232-4b63-48a4-8b09-08d1a06e32e6" alt=""><figcaption></figcaption></figure>

**Example**\
Show “Frequently Bought Together” only for your **Top 10 bestsellers**.

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#### Specific tags

The widget shows only on products that have selected **product tags**.

Best for: seasonal groups or product categories you manage with tags.

<figure><img src="https://3173367560-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRM5h2vtdtoVXQ1FbxweB%2Fuploads%2F7MXVsncIucUC3bu3SMyd%2F2025-12-19_17-47-11.png?alt=media&#x26;token=95b41daf-d224-44b0-81fe-7a5633693848" alt=""><figcaption></figcaption></figure>

**Example**\
Tag products with `silver` → show a gift-related widget only on those products.

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#### Specific collections

The widget shows only on products inside selected **collections**.

Best for: category-level control (Shoes, Skincare, Accessories, etc.)

<figure><img src="https://3173367560-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRM5h2vtdtoVXQ1FbxweB%2Fuploads%2FHGOGUaJqiwhj5I5ijv8e%2F2025-12-19_15-58-32.png?alt=media&#x26;token=4eacfd94-3f9d-4f94-b5a3-ec84c1382567" alt=""><figcaption></figcaption></figure>

**Example**\
Show “Related products” only in the **Silver** collection.

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### 🛠️ Step 1: Open targeting settings

1. Go to the app > click **Widgets**
2. Open the widget you want to configure.
3. In the editor, find the **Target** section

<figure><img src="https://3173367560-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRM5h2vtdtoVXQ1FbxweB%2Fuploads%2FS56JFFAxJ897wNyr6OXm%2F2025-12-19_17-45-35.png?alt=media&#x26;token=90afdd93-6bf6-4955-9dfb-5e2db1d276b3" alt=""><figcaption></figcaption></figure>

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### 🛠️ Step 2: Choose where the widget applies

1. Select one target option:
   * **All products**
   * **Specific products**
   * **Specific tags**
   * **Specific collections**
2. Select the products/tags/collections (if needed).
3. Click **Save**.

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### ⚠️ Important notes

* Targeting controls where the widget appears, not what it recommends.
* If you want to control what products are shown inside, go to:\
  ⇒  **Choose recommended products** (what to show)

&#x20;**Tip**\
If you create multiple widgets for the same placement, use:

* different targeting rules
* display order (priority)

**🙋 Still need support?**

If you still need help, please feel free to contact us at <hi@tipo.io>. We’ll be happy to assist you further.