What is a Shopify product handle?

What Is Product Handle in Shopify?

A product handle in Shopify is a unique text identifier used in your store’s URLs. It's automatically generated from the product title when you create a product.

  • It helps Shopify identify and link to the product page.

  • It's used in the product URL (e.g., yourstore.com/products/handle).

  • In sync apps like Tipo, handles are used to match products between Source and Destination stores.

Example

If your product is called: "Blue Cotton T-Shirt"

Then Shopify will generate a handle like: blue-cotton-t-shirt

Your product URL will be: https://yourstore.com/products/blue-cotton-t-shirt

If this handle is the same in both Source and Destination stores, Tipo can match and sync the product correctly.

Where can we find and edit product handle in Shopify?

Edit Products Handles In Shopify Admin

1. From your store backend, go to Products > open the product you want to edit

2. Edit product title

3. Scroll down to Search engine listing, click edit icon and change the name here

4. Save the product

To confirm the update, click the “View” button and look for the product URL in your web browser’s address bar. The handle should now appear in the URL.

Note:

Be careful when changing handles — if the product is already published, changing the handle will change the product's URL and may affect SEO or existing links.

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