> For the complete documentation index, see [llms.txt](https://docs.tipo.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tipo.io/tipo-auction/~/revisions/3uOn584ZFy41DoorDGbA/mail-notifications/customer-email-template.md).

# Customer email template

Steps 

1. Open Tipo Product Auction app > **Notifications** 
2. Check the boxes for the events you want customers to be notified about:ch to the **Customer** tab

* **He (she) places a new bid**
* **He (she) has won an auction**
* **He (she) has lost an auction**
* **Someone has placed a higher bid than his (hers)**
* **Remind He (her) when the auction is about to start**

These triggers ensure customers stay informed throughout the auction process.

<figure><img src="/files/UoG83KpHTkfv796JhcuL" alt=""><figcaption></figcaption></figure>

3. Customize the email subject and body&#x20;

You can personalize the email subject and content using dynamic variables. These variables will automatically populate with real data when the email is sent.

<figure><img src="/files/0I2tSpZcJ2jqPVjD9vWf" alt=""><figcaption></figcaption></figure>

**Available Variables**

| ariable          | Description                       |
| ---------------- | --------------------------------- |
| `{shop_name}`    | Your store’s name                 |
| `{auction_id}`   | Auction reference number          |
| `{product_name}` | Name of the auctioned product     |
| `{name}`         | Customer’s name                   |
| `{product}`      | Product details                   |
| `{bid_amount}`   | Customer’s bid amount             |
| `{email}`        | Customer’s email address          |
| `{expired_date}` | Deadline to complete the purchase |

4. Click **Save**.